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Taobao Marketplace is a Chinese language web site for online shopping, similar to eBay and Amazon, operated in the People’s Republic of China by Alibaba Group. Founded by Alibaba Group in May 10, 2003, Taobao Marketplace facilitates consumer-to-consumer (C2C) retail by providing a platform for small businesses and individual entrepreneurs to open online retail stores that mainly cater to consumers in mainland China, Hong Kong, Macau and Taiwan.

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